Together with a unique ability to promote you or your company’s name around the course and a fantastic opportunity to entertain clients and colleagues in style, we can ensure your name will get excellent national exposure outside of the sport. Recognised as one of the key benefits of sponsorship you are assured our sponsorship package gives extraordinary coverage across a range of media allowing your staff, customers and competitors to see your name associated fine reputation of Sandown Park.
Every Race title is published in every daily National Newspaper, the Racing Press and Evening Newspapers reaching approximately 30 million readers.
Sandown Park has live terrestrial coverage on Channel 4 for selected fixtures and live coverage of satellite & cable all of our races are televised on Racing UK (Sky Channel 432). In addition to this, every race will be covered in around 9000 betting shops around the country.
In addition your Race title is published in variety sporting, racing and news websites including, BBC.co.uk, Skysports.com, RacingPost.co.uk
You can be sure your name or brand will receive a significant coverage around the country through a variety of media.
SPONSORSHIP EVALUATION
Fig 1. Typical Television/Media exposure values from one Channel 4 televised race meet.
| Source | Seconds of Exposure (£) |
Sponsorship Media Value |
Advertising Equivalent Media Value (£) |
|---|---|---|---|
| On screen credits | 2740 | 800 | 504 |
| Presentation Rostrum | 1000 | 600 | 400 |
| Finishing Boards | 590 | 420 | 304 |
| Verbal References Mentions | 314 | 200 | 104 |
| Total |
152
|
21,458
|
40,499
|
Fig 2. In terms of audience size and share, this is best illustrated in the table below. This table shows the average audience size and share across 11 Channel 4 televised race meetings.
| Broadcast | Average Audience | Average TVR % | Average Share % |
|---|---|---|---|
| Channel 4 | 667,236 | 1.13 | 7.8 |
Fig 3. Typical Press/Media exposure values from a typical sponsors race meeting.
NUMBER OF BRANDED MENTIONS
| Type of Publication | Sub Headings | Body Copy | Classified | Media Value (£) |
|---|---|---|---|---|
| National | 0 | 6 | 11 | 11,499 |
| Regional | 0 | 0 | 1 | 435 |
| Specialist | 0 | 4 | 1 | 516 |
| Total |
0
|
10
|
13
|
12,450
|
FOR MORE INFORMATION PLEASE CONTACT THE SANDOWN PARK SPONSORSHIP TEAM:
Kirstie Chadwell - 01372 46 13 53 - Email: kirstie.chadwell@thejockeyclub.co.uk
